Export Readiness

Before approaching a new market, a company needs to understand whether its organization, product, people, and finances are ready for international growth.

01

Organizational readiness

Available production capacity
Qualified people and clear ownership
Ability to scale output without excessive cost
Flexible production processes
Resources for market development
Ability to fund research, outreach, travel, adaptation, and insurance where required

02

Product readiness

Clear competitive advantages
Product quality and price positioning
Ability to adapt the product for market requirements
Potential to broaden the range
Trade-mark and brand protection

03

Commercial planning

Three-to-five-year export business plan
Target markets and priority products
Market-development budget
Expected milestones and decision points